Execution

Once your client’s brand positioning and a strategic plan are in place, it’s time for execution. Lockhart & Associates offers a variety of services that are centered around brand messaging development, for execution of virtually any aspect of your client’s campaign. Here are some highlights of our execution services, by category:

Sales

Sales Presentations
From message and offering development for PowerPoints and leave-behinds, to coaching on delivery and follow-up, we have over 25 years of experience in helping clients achieve success in closing a higher ratio of sales.

Sales Proposals
Whether you need a branded format template for proposals or a complex proposal developed for a high stakes sales opportunity, Lockhart & Associates has the experience you need in consultative selling.

High-Level “Behind Closed Doors” Presentations
When major national or international accounts worth millions of dollars are at stake, you need support that has Fortune 500 C-Suite level experience in the development of high-stakes business sales strategy and presentation development. Lockhart & Associates has a track record of success you can trust.

Creative Concepting

Campaign Concepting
We have extensive experience with campaign concepting for ad agencies and their clients. Based on your client’s brand positioning, we can propose creative options that highlight various attributes of their brand that will work across all media and elements of their campaign.

Creative Treatments
From major meeting themes and video creative approaches, to tradeshow and collateral treatments, Lockhart & Associates can help you creatively extend your client’s brand message across specific major elements of their campaign.

Branded Messaging / Copywriting

Brand Messaging Creative Direction
Working in conjunction with your marketing team or agency Creative Director, Lockhart & Associates can supervise the execution of copywriting and verbal content development, to ensure that all messaging stays in alignment with your client’s core brand positioning.

Web Site Architecture and Content Outline
Your client’s web site can be a powerful portal for communication of their brand and fulfillment of business objectives. Based on the way your client’s web site optimally functions within the overall campaign strategy, we can create an architectural site map with navigation notes and a content outline, to guide the creation of their web site.

Content Development / Copywriting
Lockhart & Associates has been providing brand messaging, verbal content development and copywriting for over 25 years. We have experience in developing brand messaging for virtually any component of a marketing communications campaign.

Major Events and Meetings

Agenda and Experience Design
We have a strong base of experience in major events and meetings for companies, including Fortune 500 international, national and regional events. Based on the definition of success for the event, we can work with your client’s executive team on agenda development and help your agency design an attendee experience that will assure the achievement of your client’s business objectives.

Speech and Keynote Development
From executive and C-Suite speeches to board meeting presentations and keynote addresses, Lockhart & Associates understands how to work with high-level presenters on complex and sensitive issues, to assure that your message is delivered in an effective, high-impact, yet appropriate way.