Sample Strategy Client Projects

From Fortune 500 companies to small and mid-size businesses, to non-profit organizations, Lockhart & Associates has provided branding, strategy and brand marketing services for:

• Re-branding and Positioning
• New Product/New Positioning Roll-outs
• Marketing and Advertising Campaigns
• Major Sales and Marketing Meetings
• Senior Level “Behind-Closed-Doors” Meetings
• Corporate Videos and Films
• Executive Presentations and Key-note Addresses
• Marketing and Sales Force Incentives
• Marketing and Sales Presentations
• Printed Materials for Marketing, Sales and Corporate Image
• Interactive Media and Websites
• Television and Radio Commercials

For a complete list of B2B and B2C clients by industry, please roll over Clients on the menu above. Here is a sample of our strategy experience for companies and products / services:

• Construction Education Foundation of Georgia
  • Strategy for overall direction for a wide range of communication initiatives, including organizational, construction industry, high school, community and fund-raising.
  • Full Marketing Communications Plan, including programs, physical and virtual events, training, electronic presentations, web-based and print media.
• Delta Airlines
  • Strategy for Delta’s Worldwide Sales and Distribution Conference—a major meeting to launch their world-wide e-commerce initiatives, including new infrastructure and agent training. Strategy provided a foundation for development of meeting agenda, content and implementation.
• IBM and their strategic business partner CD Group
  • 1st Year - International Summit Award-winning campaign, including Strategy, Communications Plan, new product launch strategy, branding, positioning, logo development, new product launch, direct mail campaign and web site launch.
  • 2nd year – Re-launch, repositioning and expansion of the brand into an entire line of products with an additional strategic partner Cognos, including Strategy, Communications Plan, new product line launch strategy, branding, positioning, logo development, new product launches, a direct mail campaign and tradeshow roll-out.
• Kimberly-Clark Corporation
  • Strategy and Communications Plan for K-C’s R&D Technical Conference. Strategy provided a foundation for development of meeting agenda, content and implementation.
  • Strategy for National Sales Meeting for the K-C Professional Division. Strategy provided a foundation for development of meeting agenda, content and implementation.
• The Leadership Forum
  • Strategy to enhance understandings of current and potential clients/markets, explore development of new products, services, information and ways of interacting with clients, as well as new ways of marketing to current and potential clients.
• Nortel Networks
  • Optical Networks Internal Communications Department - Marketing Strategy development, including positioning, value proposition and tactical execution.
  • Optical Networks Learning Institute –Strategy to define success, establish direction, explore development of products, services and interaction with clients, as a foundation for annual action plan.
• Oglethorpe Power
  • Strategy to define Corporate Values, based on Company goals and mission, as well as values of the new management team. Strategy provided a foundation for the development of the values and communication of the values to all internal and external audiences.
• Symbol Technologies
  • Strategy as a foundation for re-branding and re-launch campaign for major product call LOMAS, including strategy, positioning, Communications Plan, print media, direct mail and trade show.
• UPS
  • Strategy for the launch of new product called Electronic Bill Payment and Presentment (EBPP), which leverages and expands on-going UPS relationships into new areas of opportunity.