Facilitated Strategy Sessions

Leveraging the Group Intelligence of Your Key Decision-Makers to Create Breakthrough Strategies for Marketing Communications and Mission-Critical Initiatives

The Challenges:

Corporations face many challenges in creating successful Marketing Communications and achieving Mission-Critical Initiatives. They need clarity and focus to fully define their target audiences and key objectives. They need consensus within the key decision-making team around all aspects of the project, including priorities and logistical factors that impact success. And they need a focused way to quickly and effectively gather the best ideas from key members of their strategic team.

The Solution:

Our Facilitated Strategy Sessions have been leveraged by a wide variety of corporations and organizations to develop highly effective, innovative marketing communications and operational strategies—and communications plans based on those strategies.

The Full Spectrum Strategy process and custom-designed strategy sessions have proven effective for a wide range of marketing and communications initiatives… including new product launches, re-branding launches, marketing campaigns, major communications initiatives and projects, training programs and national meetings.

The premise of our strategy sessions is simple. Leverage the group intelligence of a core strategic team of key decision-makers from your company to:

• Gather the best thinking of each individual within a respectful, democratic environment
• Utilize group synergy to generate out-of-the-box/creative insights and solutions
• Create consensus around the target audience, definitions of success, key decision points, concepts, priorities, and logistical factors that impact success
• Create unity and ownership of the project/initiative within the Strategic Team
• Achieve breakthrough results and insights, which are documented in an Executive Summary
• Provide a strategic foundation for the initiative based on the insights and results of the Strategy Session. This foundation is then mapped out in a clear, concise and focused blueprint for success within a Communication Plan.

The Benefits:

Corporations realize a wide range of benefits from our strategy sessions that have significant impact on success, timeline, ROI, and creative development… as well as the enhanced enjoyment, effectiveness and enthusiasm of everyone who participates in every step of the project. Strategy session benefits include:

• Clarity and focus on target audience and key objectives
• Innovative “Out of the Box” thinking that leads to new approaches to the opportunities
• Breakthroughs on understanding…and on strategies to create success
• Consensus within the Strategic Team on all aspects of the project
• Easier and faster decision-making and execution of all aspects of the project
• Fewer revisions, disagreements and discussions around the project
• Targeted creative that more effectively achieves the desired objectives
• Greater Value/ROI realized on the project investment

Shortly after the strategy session, all participants of the session receive an Executive Summary documenting the results of the session, as well as additional strategic analysis, insights and recommendations by the strategic consulting team.