Facilitation of a three-day strategic marketing planning retreat with key executives from the Cancer, Continence, Endo and Sales areas of Bard’s Urological Division.

Content development, scripting and on-site physician and patient interviews for a product launch sales video and expert panel discussion, for the national meeting launch of the Insulin Pen--a highly portable dosage-specific way to inject insulin anywhere at anytime.

Content consulting, creative concepting and full production of videos to launch the re-branding of one of the nation’s largest providers of long-term acute care hospitals, skilled nursing centers and rehabilitation services. Videos included a re-branding launch to senior management, mission meeting kick-offs to 50,000+ employees and an orientation / recruitment video, in English and Spanish.

Brand positioning, as well as tradeshow, B2B collateral and web site brand messaging for a medical device design and manufacturing firm.

Brand positioning and strategic planning for a company moving from orthodontic pliers repair, to expand to a national franchise operation for dental pliers, hand piece and equipment repair.

Content consulting, creative concepting, scripting and production management for opening and closing videos and an expert panel discussion for the national meeting to re-launch Roxanne Laboratories from a pharmaceutical company to an expert on Palliative Care.

Strategic brand messaging facilitation session with the Direct Genomic Analysis Group, for development of content for trade shows and collateral.

Creative concepting, scripting and interview design for an Addy Award-winning campaign for Pediatric Neurosurgery that features young children on-camera.

Creative concepting and brand messaging for a brochure and an optometrist office mat for Costco, for the MidView product—close-up to mid-range workplace lenses.

Brand messaging and script development on an IABC award-winning sales presentation on the Hospital Information System (HIS), titled “When Time Means Life / When Time Means Money,” which opened the American Hospital Association national meeting the year it was launched.