Re-Brand, communications strategy, campaign theme and content development for an innovative boutique So Cal Real Estate Developer.

Re-Brand, communications strategy, campaign theme and content development for two residential projects for a major mixed-use real estate developer. Projects included Marley Park in Arizona and KuKui’ula in Kaua’i.

Brand positioning, strategic planning and campaign theme and content development for 150 Worth, a luxury retail destination on Worth Avenue in Palm Beach, Florida, for a respected shopping center develop in the eastern US.

The Irvine Company is SoCal’s largest real estate developer. Re-brand of corporate division to be in alignment with parent company brand, 6 sub-brands of apartment collections and individual branding of 80+ apartment communities, strategic communications planning, campaign theme and content development, as well as brand and graphics standards.

The Irvine Company is SoCal’s largest real estate developer. Strategic consulting and B2B leasing campaign theme and content development for Fashion Island, a major luxury retail destination in Orange County, California.

Positioning, naming, campaign theme and content development for the launch of a new web-based technology product called Capital Intelligence iX, developed by a leader in independent hospitality services.

Brand positioning, strategic consulting, campaign theme and content development for The Bellevue Collection in the Seattle Metro Area, a cultural mixed used district that includes Bellevue Square, Bellevue Place and Lincoln Square, for a major mixed-use developer in the Pacific Northwest.

B2B brand positioning and content development for leasing materials for 12 retail destinations, for a major owner / operator of regional shopping malls in the western US.

Re-brand of Two Rodeo Drive, a luxury shopping center in Beverly Hills, as an umbrella for 20+ luxury store brands, with brand positioning, strategic communications planning, campaign theme and content development, as well as brand and graphics standards

Re-branding of The Shops At Riverside, an upscale retail destination in Bergen County New Jersey. Communications strategy and planning, campaign theme and content development.

Re-branding. B2B and B2C campaign theme and content development for an Orange County real estate firm.

B2C brand positioning and content development for leasing materials for 13 apartment communities, for one of the largest real estate companies in the western US.