Brand messaging for multi-purpose B2B collateral for an international outsource service for strategy, sales and distribution for wireless telecom industry.

B2B campaign development for the launch of “Warehouse Manager” a warehouse inventory management solution. Brand messaging for collateral, direct mail and ads targeting warehouse managers and IT directors.

B2B collateral messaging for a technical consulting firm, focused on Enterprise Performance Management Solutions.

Brand messaging / scripting for the internal employee video announcing the Cingular / AT&T merger. Brand messaging / scripting based on the principles of Leonardo Da Vinci, for a kick-off video for the first national meeting for new AT&T / Cingular organization, themed “The Universe of Possibilities.”

Presentation consulting and production, overall production management of national sales meetings. Messaging development and production of various marketing communications initiatives, including videos and B2B presentations.

Strategy, campaign theme development and campaign planning for an internal 18-month Ethics Program Initiative.

Content consulting, creative concepting, scripting and on-camera interviews for a corporate image video titled “Pioneering the Creation of Value.”

Strategy and B2B campaign theme development for the technical operations division, which serves Delta and competing airlines.

Script development and video location scouting for a series of county economic development videos for a centralized interactive video computer presentation database, targeting organizations considering a Georgia location.

Branding, naming and comprehensive campaign development for an award-winning product launch of “Enable Your World,” a joint solution that e-commerce enabled JD Edwards ERP software. The brand was extended into a product line during the second year, with Cognos. See Case Study

Brand positioning, facilitated strategy sessions, web site architecture and project supervision for an IBM small business partner

Various B2B marketing communications projects, campaigns and presentations through IBM’s marketing department for a number of divisions. Worked with IBM’s small business partner marketing group on product launches.

Branding, naming and B2B campaign development for The Capacitance Measurement System, a peacetime manufacturing application of technology originally developed for the C-5 program.

Various internal and B2B marketing initiatives, as well as marketing strategy for Nortel Optical Networks, Nortel Wireless Optical Internet Group and Nortel Optical Internet Group.

Facilitated strategy sessions with the executive team on marketing and major inititiatives.

Brand positioning, as well as tradeshow, B2B collateral and web site brand messaging for a medical device design and manufacturing firm.

Brand positioning, product naming and B2B collateral messaging for Mission Xcelerator, a technical solution to launch small payloads into space.

Marketing strategy development, product positioning, communications plan development, sales presentation development, direct mail marketing development for the launch of a technical product called LOMAS, an integrated LOgistics MAnagement System. Presentation consulting and writing, production supervision on product sales meetings.

Brand messaging and script development on an IABC award-winning sales presentation on the Hospital Information System (HIS), titled “When Time Means Life / When Time Means Money,” which opened the American Hospital Association national meeting the year it was launched.

Brand positioning, solution name development, web site architecture and messaging for a web-based proactive time clock solutions provider.

Facilitated strategy sessions, presentation consulting and writing, production supervision for the launch of a technical application called “Electronic Business Planning and Purchasing.”